Postcard Direct Mail Marketing: 15 Ways to grave Attention
If you use direct mail postcards to generate leads or sell a product or a service, you have to produce the cards that make your potential customers to attract attention. The place does do Side A, the side who do not have the stamp and address on it. Here are some creative ways to have the attention of potential buyers, some of which are very good working for my clients.
1. Have a crazy photo
2. Use a photo of your product in an unusual setting
3. Make an outrageous (but true) claim
4. State your unique selling promise in a fascinating way
5. Present your view of the problem (the one that solves your product or service) in a convincing manner
6. Ask a provocative question and put the answer on page B
7. Have a short quiz that interest in what you sell stimulated
8. Just blunt and put the offer in large letters ( "SAVE 20% on your order!")
9. Quote someone famous saying something profound about your product or service
10. Quote someone famous saying something profound about biggest problem your potential customers (your product or service solves). Example: "I have a diet for 14 days and so far everything I've lost is 14 days."
11. Show before and after the photography
12. Show a photo of your product in action
13. Equipped with a series of photos that shows your product in action,
14. Ask a question, which also fills a blank, which the reader ___________,,
15. Lend credibility to a photo of a famous person that your product
16. Show a customer with your product in an unusual setting (a man sitting on a camel and talk about a cell phone, for example)
17. With a picture of the postcard sender and include a personal message from that person, in double quotes
18. a sense of immediacy of circles with the date of your deadline for ordering a calendar, and use these visual
19. Showcase optical (if there is a discount, show how much money like a bunch of dollar bills saved if it is to show a cruise for two people to eat two people onboard)
20. Demonstrate that your potential clients understand challenges faced by a photo of a view that challenges
21. Dramatize your product with a close up photo of an unusual part
22. You design your postcard to like a high-end invitation
23. Ask any "right or wrong" question that is answered on the other side eventually) (
24. make the post card of interactive fold invites the reader to hold it against the light, bend, or something else to do, so that your selling proposition in a compelling (and perhaps funny communicates) Path
25. Whatever you do, remember that the purpose of your postcard page A is long enough to get the attention that you arouse the curiosity and motivate your prospects to turn around and grab the card Read More.
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